Bluegrass Community and Technical College and the Public Information and Marketing (PIM) office, are responsible and committed to disseminate information about our programs and activities and to be responsive to media inquiries. Press coverage is one way the college can receive positive visibility.
The public information and media contact policy defines the process for the release of official information. The policy also defines how information about the college is announced to the public, the role of the Public Information and Marketing office and the college’s employee’s responsibilities in the release of official information. All entities of the college are expected to follow this policy.
This policy is in no way intended to affect the responsibility of faculty members for their scholarly publications and personal involvement in community activities, affect individual employees’ rights to express personal views about the college or non-college issues as long as the employee clearly states that they do so as individuals and do not represent the official position of the college.
You play a very important role in marketing the college. A good news release attracts the attention of the media as something they feel their audience would be interested in. It also generates publicity for the College. Sometimes your idea or our idea of an interesting story will draw no interest from the media. With that said, we will continue to promote newsworthy events that are timely and have local implications.
PIM needs you to provide the answers to some basic questions by completing the Media Release Form.
These are similar to new releases in that similar information is needed, but timing is essential. The alert is meant to cause an assignment editor to send a reporter or photographer to an event that is scheduled in advance to take place. Six weeks advance notice, if possible, is the time frame for our office to properly cultivate interest for media coverage. Even then, coverage depends on topical interest compared to other newsworthy events of the day.
Your response to a media inquiry should be determined by the information being sought. The Public Information and Marketing office requests the media to use our office as point of contact for all College-related inquiries. We ask that you refer all members of the media to this office if they should bypass this request.
Stationery and business cards are the college’s most visible and frequently used forms of printed communication. These often provide external audiences with their first impression of BCTC. It is critical that consistent graphic standards and ordering procedures are followed to reinforce the college’s brand identity.
BCTC stationery and business cards must be produced from the approved templates.